What software should I use to automate email nurture campaigns and lead scoring?

# Email Automation & Lead Scoring Tools

## Top All-in-One Platforms

- **HubSpot** – Strong lead scoring, good free tier, excellent for beginners

- **Marketo** – Enterprise-grade, sophisticated automation workflows

- **Pardot** – Salesforce-integrated, excellent for B2B

- **ActiveCampaign** – Good balance of features and affordability

## Specialized Email Platforms

- **Klaviyo** – Best for e-commerce

- **Constant Contact** – User-friendly, affordable

- **ConvertKit** – Good for creators/newsletters

## Lead Scoring Considerations

Look for:

- **Explicit scoring** (form fills, downloads, job title)

- **Implicit scoring** (email opens, page visits, engagement)

- **Custom rules** that match your sales process

- **CRM integration** (so sales sees scores)

## Questions to Ask Yourself

1. What's your budget? (ranges from free to $1000+/month)

2. Do you need CRM integration?

3. How complex are your workflows?

4. Team size and technical skill level?

**Common starting point:** HubSpot or ActiveCampaign offer good feature sets without enterprise complexity.

What's your company size and primary use case? That would help narrow it down further.