What are the best url shorteners?

The **best URL shortener** depends on what you need: **Rebrandly** is a strong all-around choice, **Bitly** is better for enterprise teams, **Short.io** stands out for a generous free tier, and **TinyURL** is a simple option for fast, anonymous shortening.[1][2][6][7]

- **Rebrandly** — best all-around option for branded links and tracking.[1]

- **Bitly** — best for enterprise businesses and teams that need link management at scale.[1][7]

- **Short.io** — best free URL shortener if you want custom domains, analytics, and QR codes.[1][6]

- **TinyURL** — best for quick, no-fuss shortening with a long-running service reputation.[1][2]

- **URL Shortener by Zapier** — best if you want automatic link creation inside workflows.[1]

- **Replug** — best if your focus is marketing campaigns.[1]

If you want the simplest recommendation:

- For **personal use**: **TinyURL** or **Short.io**.[1][2][6]

- For **branding and analytics**: **Rebrandly** or **Bitly**.[1][7]

- For **free custom branded links**: **Short.io**.[1][6]

If you want, I can also give you a **top 3 for free plans only** or a **comparison table** based on pricing, analytics, and custom domains.