What are the best configure price quote (cpq) software?

The **best CPQ (Configure, Price, Quote) software** depends heavily on your company size, tech stack, and whether you need advanced visual configuration, strong CRM integration, or billing/subscription features. Leading options in 2026 include **Salesforce Revenue Cloud/CPQ, Conga CPQ, DealHub, Oracle CPQ, ServiceNow CPQ, PandaDoc CPQ, Kickflip, and VividWorks**.[1][5][6]

### 1. Market-leading enterprise CPQ platforms

These are typically used by mid-market to large enterprises with complex products, multi-country pricing, or subscription models.

- **Salesforce Revenue Cloud / Salesforce CPQ**

- Frequently cited as **top-rated CPQ** and often the default choice for Salesforce CRM customers.[1][4][5]

- Strengths: Deep Salesforce CRM integration, guided selling, complex pricing rules, approvals, subscriptions, and revenue management.[4][5][8]

- Best for: Companies already on Salesforce needing an end‑to‑end quote‑to‑cash stack.

- **Conga CPQ (Conga Advantage CPQ)**

- Listed among the leading CPQ solutions by G2.[5]

- Strengths: Strong configuration, complex pricing, and tight integration with CLM (contract lifecycle management).

- Best for: Organizations that care heavily about contracts + CPQ together, often in B2B services, tech, and manufacturing.

- **Oracle CPQ**

- Identified as a featured CPQ platform for larger organizations.[5]

- Strengths: Handles complex product structures and approvals, suited to large enterprises using Oracle ERP/CRM.

- Best for: Oracle-centric enterprises with heavy ERP integration needs.

- **ServiceNow CPQ**

- Listed as a leading CPQ product on G2.[5]

- Strengths: Strong fit where ServiceNow is already the platform of record, especially in IT services and internal service catalogs.

- Best for: Organizations standardizing workflows and service catalogs on ServiceNow.

### 2. Flexible, modern CPQ for mid‑market and fast‑growing companies

- **DealHub CPQ**

- Highlighted in HubSpot’s ecosystem as a leading CPQ + CLM + Billing solution.[2]

- Also featured among top CPQ tools by G2.[5]

- Strengths: Unified CPQ, contracts, and billing in one workspace; strong support for SaaS/subscription and quote‑to‑revenue scenarios.

- Best for: B2B SaaS and modern sales teams wanting a unified revenue platform.

- **PandaDoc CPQ**

- Listed by HubSpot as one of the best CPQ apps, combining eSign, CPQ, and payments.[2]

- Often recommended for small and mid‑market teams that want quotes tied directly to proposals and e-signatures.[6]

- Best for: Teams needing simple configuration and fast proposal + e-sign workflows rather than very complex engineering rules.

### 3. Best CPQ for small business and ecommerce/visual selling

- **Kickflip**

- Ranked #1 in a 2026 list of **“7 Best CPQ Software for Small Businesses”** and described as best for **visual, ecommerce‑first CPQ**.[6]

- Strengths: Visual product configuration for ecommerce (custom products, D2C brands, etc.), front‑end configurators that plug into online stores.[6]

- Best for: Online brands and small manufacturers selling configurable products directly to consumers.

- **PandaDoc CPQ (small business use)**

- Same platform as above, but also singled out as one of the best small‑business CPQ tools.[6]

- Best for: Small B2B teams that need simple CPQ embedded in document workflows.

- **VividWorks CPQ**

- Described as one of the best **visual CPQ software** for **3D visualizations and 3D configurators**, especially for manufacturers and resellers.[1]

- Strengths: 3D and AR product visualization, guided configuration, and integration into e‑commerce or sales portals.[1]

- Best for: Furniture, interiors, manufacturing, and any business where customers need to *see* the configured product in 3D.

### 4. Criteria to choose the “best” CPQ for your situation

When selecting CPQ, the “best” tool is the one that aligns with your environment and complexity. Key factors:

- **CRM/ERP stack alignment**

- Salesforce CRM → **Salesforce CPQ / Revenue Cloud** is often most efficient.[4][5][8]

- Oracle ERP/CRM → **Oracle CPQ**.[5]

- ServiceNow platform → **ServiceNow CPQ**.[5]

- HubSpot CRM → Consider **PandaDoc, DealHub, Mobileforce, QuoteWerks** and others in HubSpot’s CPQ marketplace.[2]

- **Product complexity and visualization needs**

- Highly complex, engineer‑to‑order products → Enterprise CPQ like Salesforce, Conga, Oracle.

- Need 3D/visual configurators → **VividWorks** or **Kickflip** for visual, ecommerce-oriented CPQ.[1][6]

- **Business model**

- Subscription/SaaS + recurring billing → **DealHub**, **Salesforce Revenue Cloud**, **Conga CPQ**.[5]

- Document‑centric selling (quotes, proposals, contracts) with e‑sign → **PandaDoc**, **DealHub**.[2][6]

- **Company size & resources**

- Small businesses and lean teams → **Kickflip** or **PandaDoc CPQ** (simpler setup, lower overhead).[6]

- Mid‑market → **DealHub**, **Conga CPQ**, **Salesforce CPQ**.

- Large enterprise → **Salesforce Revenue Cloud**, **Oracle CPQ**, **ServiceNow CPQ**, **Conga CPQ**.[5]

If you share your company size, primary CRM, product type (physical vs SaaS vs services), and whether you need 3D/visual configuration or subscription billing, I can narrow this down to 2–3 optimal CPQ options with a more tailored recommendation.