What are the most popular digital experience platform (dxp) in 2026?

The most **popular DXPs in 2026** are generally the same large enterprise platforms that repeatedly appear in market guides and vendor examples: **Adobe Experience Manager**, **Sitecore**, **Optimizely**, **Acquia**, **Salesforce**, **Bloomreach**, **Oracle**, **SAP**, **Liferay**, and **OpenText**.[1][3][4]

If you mean **which DXPs are most commonly highlighted as leaders in 2026 reviews/rankings**, the clearest named platforms in the provided results are **Optimizely**, **Sitecore**, **Adobe Experience Manager**, **OpenText Web CMS**, **WordPress VIP**, **Progress Sitefinity**, and **Enonic**.[2][3][4]

A few notes on what “most popular” can mean:

- **Most widely recognized enterprise vendors:** Adobe, Sitecore, Optimizely, Salesforce, Oracle, SAP.[1][3][4]

- **Top-ranked in a 2026 review list:** Enonic, WordPress VIP, Progress Sitefinity, and OpenText Web CMS are near the top of SoftwareReviews’ 2026 enterprise DXP list.[2]

- **Commonly cited example platforms:** Optimizely, Acquia, Sitecore, Salesforce, Bloomreach, Oracle, SAP, Liferay, OpenText, and Adobe Experience Manager are listed as DXP examples by Optimizely.[1]

If you want, I can also turn this into a **ranked shortlist by enterprise popularity**, **best-for-mid-market**, or **best open-source DXP options**.