What is the best lead generation software for a company with a limited marketing budget?

For a **limited marketing budget**, the best choice is usually a tool with a **free tier or very low entry price** that still covers lead capture and follow-up. Based on the results you provided, **Tawk.to** is the strongest budget-friendly option because it is highlighted as *free* lead generation software for small businesses with limited budgets.[2]

If your priority is a more complete all-in-one system rather than just free lead capture, **HubSpot CRM** or **Skrapp** are good low-cost alternatives: Improvado lists **HubSpot CRM free**, **Mailchimp free**, and **Hunter free** among options under **$100/month**, and also notes **Skrapp at $39/month** as a low-cost email finder.[3]

A practical way to choose is:

- **Best free option:** **Tawk.to** for live chat and visitor conversion.[2]

- **Best low-cost all-in-one option:** **HubSpot CRM** if you want basic CRM + lead tracking at no cost.[3]

- **Best for email prospecting on a budget:** **Skrapp** if your main need is finding and enriching contacts.[3]

- **Best value if you can spend a little more:** **GetSales.io** at **$59/month**, which is positioned as a budget-friendly multichannel automation tool with CRM integration.[1]

If you want the single best recommendation for most small companies on a tight budget, I’d pick **Tawk.to** for the lowest cost barrier and **HubSpot CRM** if you need more structured lead management.[2][3]