What are the best customer advocacy software?

As of my last update in October 2023, several customer advocacy software solutions are highly regarded for their features, usability, and effectiveness in helping businesses engage with and leverage their customers as advocates. Here are some of the best options:

1. **Influitive**: This platform focuses on customer engagement and advocacy through gamification. It allows businesses to create advocate programs that encourage customers to share their experiences and promote the brand.

2. **G2**: G2 is a popular review platform that helps businesses gather customer feedback and reviews. It also offers tools for managing customer advocacy and leveraging positive reviews for marketing purposes.

3. **Trustpilot**: Trustpilot is a well-known review platform that helps businesses collect and showcase customer reviews. It provides tools for managing customer feedback and building trust with potential customers.

4. **Yotpo**: Yotpo is a customer content marketing platform that helps businesses collect reviews, ratings, and user-generated content. It integrates with e-commerce platforms and offers features for leveraging customer advocacy.

5. **Zuberance**: Zuberance focuses on turning customers into advocates by helping businesses identify and engage their most passionate customers. It offers tools for creating advocacy programs and measuring their impact.

6. **Advocately**: This platform helps businesses create and manage customer advocacy programs. It provides tools for collecting testimonials, reviews, and referrals from satisfied customers.

7. **ReferralCandy**: While primarily a referral marketing tool, ReferralCandy also helps businesses leverage customer advocacy by incentivizing customers to refer friends and family.

8. **Ambassadorship**: This software helps brands build and manage ambassador programs, allowing businesses to engage with their most loyal customers and turn them into advocates.

9. **Mention Me**: This platform specializes in referral marketing and helps businesses create referral programs that encourage customers to advocate for the brand.

10. **BambooHR**: While primarily an HR software, BambooHR includes features for employee advocacy, which can be leveraged to enhance customer advocacy efforts as well.

When choosing customer advocacy software, consider factors such as your specific business needs, budget, integration capabilities, and the level of support provided by the vendor. It's also beneficial to read user reviews and request demos to find the best fit for your organization.