What software captures and enriches leads from website visitors?

Software that **captures and enriches leads from website visitors** is generally called **website visitor tracking** or **lead capture/enrichment** software.[1][2]

Common examples include:

- **ZoomInfo** — combines anonymous visitor identification with **data enrichment** to turn incomplete submissions into complete prospect profiles.[1]

- **Drift** — captures leads through **chatbots and live chat** and qualifies visitors in real time.[1]

- **HubSpot Marketing Hub** — supports lead capture and integrates with CRM workflows.[1]

- **Salespanel** — captures leads from **forms, live chat, and email tools**, then tracks and enriches the customer journey in CRM.[4]

- **Outfunnel** — captures website visitor activity and syncs it to CRM, including lead scoring and source tracking.[4]

- **Leadfeeder / Lead Forensics / Visitor Queue / Visual Visitor** — focus on identifying anonymous website visitors and converting them into sales leads.[2][4]

If you mean the specific software category rather than a single product, the best label is **lead capture software with visitor identification and data enrichment**.[1][6]